Here at MailOnline our readers are seriously engaged. They spend more time with us, visit us more times, and there are more of them, than any other publisher in the UK. This allows us to really get to know them, and we want to share that knowledge with our advertisers.
Our recent Dove native, written in real time for Unilever, Live from Ladies’ Day at Goodwood Races, achieved 600k reads in under 3 days. But we wanted to go further and find out WHO actually read the article, and using our new insight tool M.A.D.I. (Mail Audience Data and Insights, more on this next month) we can now do that.
So, we know they were 80% female and 68% were aged 25-54 (no surprises there, but good to know!) But we also learned that 55% were married and their key personality traits were Self-Confident, Straight Forward and Expressive (just like the women in our native article). We also know their favourite products to purchase are Accessories, Children’s Fashion and Shoes, they are into Beauty and Health & Fitness and their favourite Celebs are Claudia Schiffer, George Clooney and Lily Aldridge.
If you think this kind of insight sounds useful, whether from a native article, an ad campaign or just some articles we have already written, or you just want to learn more about how we gather this information, then please contact our Insight and Product Marketing Director Bedir.Aydemir@mailadvertising.co.uk
